Old Town comes alive for 10 days leading up to Día de los Muertos.
Walk the Marigold Mile,
discover hidden ofrendas, and
join the candlelight procession to Plaza de los Recuerdos.
Music,
dance,
decoration,
art, and
cultura create an unforgettable experience in the corazón de Albuquerque.
Highlights for 2025!
Highlights for 2025!
Highlights for 2025!
Highlights for 2025!
Highlights for 2025!
Highlights for 2025!
- “Family Day” will be on BOTH Saturdays! Free showings of “Coco” [Oct 25th] projected within the adobe walls of the church courtyard.
- GLOBITOS Candlelight Glow – Model Hot Air Balloon Glow: Watch towering 20ft tall model hot air balloons fill the street and church courtyard. On Saturday Oct 25th, Sunday Oct 26th and Thursday Oct 30th
- Catrina Procession [Nov 1st]: An opportunity to dress in traditional Día de los Muertos Catrina skull attire and parade through the streets of Old Town, showcasing exquisite costumes and designs.
- The Dance of the Matachines [Nov 1st] is back again with a much better location for the dance to be seen from.
- A candlelight procession [Nov 2nd] to remember our loved ones will take place 30 minutes after sundown on November 2nd (all are invited).
- Paper-mâché sculptures [All week long] Last year two 10ft sculptures were added to the plaza. We will have a new sculpture addition to the plaza this year! Come during the event to see!
- Plaza de los Recuerdos: For ONE TWO NIGHTS ONLY (Nov 1st – 2nd), Old Town Plaza will turn into Plaza de los Recuerdos, where the Albuquerque community brings altars and ofrendas and adorns Old Town Plaza. Sign-up to bring an ofrenda. Limited spots are available.
The Feel: Imagine strolling through Old Town in the week leading up to Día de los Muertos (October 24 to November 2, 2025). Music drifts from patios while shops and plazas glow with orange and yellow marigolds, thousands strung together as the Marigold Mile. Hidden patios and courtyards open to reveal ofrendas alive with color, calaveras, photos, and offerings that celebrate memories of loved ones.
From within San Felipe de Neri, the first drumbeats of the Matachines echo outward. Their dance bursts into the plaza, carrying with it centuries of New Mexican tradition and culture. As night falls, a candlelight procession winds through Old Town, filling the streets with hundreds of flickering flames. Globitos, small hot air balloons lit from within, rise and shimmer, adding their own bursts of light and color to the night. At Plaza de los Recuerdos, families gather among more than 50 community-built ofrendas as a curandero offers a blessing, weaving together prayer, memory, and celebration.
Everywhere you turn, you are greeted by symbols of life and remembrance: a towering Catrina sculpture and a glowing Tree of Life, standing proudly as tributes to connection across generations. This journey through Old Town offers more than just sights, it is an immersive experience that brings the rich traditions of Día de los Muertos to life.
Schedule of Events!
Schedule of Events!
Schedule of Events!
Schedule of Events!
Schedule of Events!
Daily Features
The following features will be available throughout Old Town every-day during the entire duration of the event.
- Ofrenda Tour: See 30+ ofrendas (altars) scattered throughout all of Old Town with unique themes, decorations, and more. Wander the hidden patios and portals of Old Town and find another ofrenda hidden around the next corner.
- Papier Mache Sculptures: Master sculpture artists, JOMO (and if you’d like to see more of their work please visit Old Towns very own Doublecat Oddities in the Poco a Poco patio) have created a new towering papier mache sculpture to add to what they built last year. Come see the La Catrina, the Tree of Life, and new for 2025 a towering Xolo (Xoloitzcuintli) Dog sculpture in person on the Old Town plaza.
- Community Ofrenda: A large ornately decorated community ofrenda in the middle of the gazebo in Old Town. This ofrenda is decorated by community members and students of San Felipe de Neri Catholic School and Escuela del Sol Montessori.
- Old Town Decorations: Wander the streets of Old Town and see papel picado, marigolds, fall colors, and more adorning the charming adobe buildings in throughout Old Town.
- Marigold Mile! See over 15k feet of marigold garland line the beams, vigas, lights, adobe, and historic structures throughout Old Town.
Saturday – October 25th, 2025
Family Day
All events are free unless noted by a ($) and take place in Old Town Albuquerque. Also, you don’t want to miss the Daily Features.
- 9am-2pm Classic Truck Show by 79s Truck Club | North Plaza Street
- Classic trucks decorated in Día de los Muertos style, with ofrendas built right on their truck beds.
- 10am-11am Morning Open Prayer | Chapel of Our Lady of Guadalupe
- 11am-5pm Facepainting by Fantasy Facepaint ($) | Christmas Shop West Patio
- 11am-8pm Chalk Drawing on the Patio | Old Town Kokopelli Cafe
- 12pm-4pm Crafts on the Patio | Tiny Grocer ABQ
- Paper flower making, papel picado making, facepainting ($), pumpkin painting ($) and ojos de dios
- 2pm-4pm Building Traditions: The Art and History of Ofrendas ($60pp) | Luna and Luz
- 2:30pm-3pm Ehecatl Aztec Dancers | North Plaza Street
- Kalpulli Ehecatl, based in Albuquerque, carries on the centuries-old Mexica warrior dance tradition founded by Mapitzmitl Xiukwetzpaltzin (PAZ) in 1986, performing in Nahuatl, Spanish, and English.
- Rooted in a ritual worldview over a thousand years old, these dances use movement, drums, and rattles to invoke the balance of life, death, earth, and spirit.
- The tradition connects directly to Día de los Muertos—the Mexica honored Mictecacihuatl, the Lady of the Dead, through annual dances that tended ancestral bones and celebrated the return of spirits to the living world.
- 3pm-4pm Offeratory Herbs for your Ofrenda ($15pp) | Old Town Herbal
- Create a small herbal offering blend for your altar ($15pp)
- 3:30pm-4pm Ehecatl Aztec Dancers | North Plaza Street
- Kalpulli Ehecatl, based in Albuquerque, carries on the centuries-old Mexica warrior dance tradition founded by Mapitzmitl Xiukwetzpaltzin (PAZ) in 1986, performing in Nahuatl, Spanish, and English.
- Rooted in a ritual worldview over a thousand years old, these dances use movement, drums, and rattles to invoke the balance of life, death, earth, and spirit.
- The tradition connects directly to Día de los Muertos—the Mexica honored Mictecacihuatl, the Lady of the Dead, through annual dances that tended ancestral bones and celebrated the return of spirits to the living world.
- 4pm-5pm Mass | San Felipe de Neri Church
- 5pm-8pm GLOBITOS Candlelight Glow – Model Hot Air Balloon Glow | North Plaza Street
- 6:30pm-8pm Coco the Movie | San Felipe de Neri Church Hidden Courtyard
- Bring your own chair and experience the magic of this timeless film projected within the hidden courtyard adobe walls.
Sunday – October 26th, 2025
Day of the Tread
All events are free unless noted by a ($) and take place in Old Town Albuquerque. Also, you don’t want to miss the Daily Features.
- 7am-8am Mass | San Felipe de Neri Church
- 9am-10am Mass | San Felipe de Neri Church
- 10am-12pm Day of the Tread – 4K Community Fun Walk through Old Town
- 11am-12pm Mass | San Felipe de Neri Church
- 11am-8pm Chalk Drawing on the Patio | Old Town Kokopelli Cafe
- 11am-2pm Music on the Patio by Jacob Shije | Tiny Grocer ABQ
- 12pm-4pm Margold Farmstall | Christmas Shop West Patio
- Flowers & garland by Vida Verde
- 12pm-4pm Crafts on the Patio | Tiny Grocer ABQ
- Paper flower making, papel picado making, facepainting ($), pumpkin painting ($) and ojos de dios
- 12pm-5pm Facepainting by Fantasy Facepaint ($) | Gobble This
- 1pm-4pm Fragrance Exploration: A Candle Making Experience ($120pp) | Luna and Luz
- 2pm-2:30pm Desoluna Folklorico Dancers | Poco a Poco Patio
- 3pm-5pm GLOBITOS – Model Hot Air Balloons | North Plaza Street
- 5:30pm-6pm Folklorico del Valle | Plaza Don Luis
Monday – October 27th, 2025
All events take place in Old Town Albuquerque. Also, you don’t want to miss the Daily Features.
- 12pm-1pm Herb Walk: Old Town plant identification and herbalist guided walk-about | Old Town Herbal
- 12pm-4pm Crafts on the Patio | Tiny Grocer ABQ
- Paper flower making, papel picado making, facepainting ($), pumpkin painting ($) and ojos de dios
Tuesday – October 28th, 2025
All events take place in Old Town Albuquerque. Also, you don’t want to miss the Daily Features.
- 12pm-1pm Herb Walk: Old Town plant identification and herbalist guided walk-about | Old Town Herbal
- 12pm-4pm Crafts on the Patio | Tiny Grocer ABQ
- Paper flower making, papel picado making, facepainting ($), pumpkin painting ($) and ojos de dios
Wednesday – October 29th, 2025
All events take place in Old Town Albuquerque. Also, you don’t want to miss the Daily Features.
- 12pm-1pm Herb Walk: Old Town plant identification and herbalist guided walk-about | Old Town Herbal
- 12pm-4pm Crafts on the Patio | Tiny Grocer ABQ
- Paper flower making, papel picado making, facepainting ($), pumpkin painting ($) and ojos de dios
- 2pm-3pm Cempazúchitl (marigold) Salve making class ($15pp) | Old Town Herbal
- Learn about the medicinal properties of marigolds, basic oil infusing methods, and make your own salve to take home with you
- 5pm-6pm La Rondalla de Albuquerque – Traditional Community-Focused Mariachi Group | Old Town Gazebo
- 6pm-7:15pm Dead-icated Tours ($30pp) | #ABQTours
Thursday – October 30th, 2025
All events take place in Old Town Albuquerque. Also, you don’t want to miss the Daily Features.
- 12pm-1pm Offeratory Herbs for your Ofrenda ($15pp) | Old Town Herbal
- Create a small herbal offering blend for your altar ($15pp)
- 12pm-4pm Crafts on the Patio | Tiny Grocer ABQ
- Paper flower making, papel picado making, facepainting ($), pumpkin painting ($) and ojos de dios
- 1pm-2pm Incense making class ($25pp) | Old Town Herbal
- Learn how to make incense with an ancient technique using honey and herbs
- 2pm-3pm Taper candle making class ($10pp) | Old Town Herbal
- 5pm-8pm GLOBITOS Candlelight Glow – Model Hot Air Balloon Glow | North Plaza
- 6pm-7:15pm Dead-icated Tours ($30pp) | #ABQTours
- 6pm-8pm Nightmare Before Christmas Candle Making Night ($) | Enchanted Wik
Friday – October 31st, 2025
All Hallow’s Eve
All events take place in Old Town Albuquerque. Also, you don’t want to miss the Daily Features.
- 12pm-4pm Crafts on the Patio | Tiny Grocer ABQ
- Paper flower making, papel picado making, facepainting ($), pumpkin painting ($) and ojos de dios
- 4pm-7pm Trick or Treating | Various Locations Around Old Town
- 4pm-8pm Non-traditional Scary Catrina wandering Old Town for photo ops | Various Locations Around Old Town
- 5:30pm-8:30pm Day of the Dead Bike Tour ($95pp) | Routes Bicycle Tours & Rentals
Saturday – November 1st, 2025
All Saints Day
All events are free unless noted by a ($) and take place in Old Town Albuquerque. Also, you don’t want to miss the Daily Features.
- All Day Set up for Plaza de los Recuerdos | Plaza de los Recuerdos (Old Town Plaza Ofrendas)
- 10am-11am Morning Open Prayer | Chapel of Our Lady of Guadalupe
- 11am-8pm Chalk Drawing on the Patio | Old Town Kokopelli Cafe
- 11am-11:30am The Dance of los Matachines de Bernalillo | North Plaza Street
- Dating to 1693, this Bernalillo tradition honors San Lorenzo, blending Indigenous, Spanish, and Catholic devotion. The Dance portrays the story of Malinche and El Toro and the struggle between good and evil. Dancers in handcrafted costumes and sacred headdresses embody faith, history, and community.
- Learn more
- 11am-12:15pm Dead-icated Tours ($30pp) | #ABQTours
- 11am-3pm Traditional Catrina in custom hand-sewn Albuquerque dress, roaming Old Town.
- 11am-5pm Facepainting by Fantasy Facepaint ($) | Patio San Felipe Norte
- 11am-5pm Free Dia de los Muertos Photos | Albuquerque Photographer’s Gallery
- One of their photographers will take photos of vistors in front of a Dia de los Muertos background and email the image.
- 12pm-4pm Crafts on the Patio | Tiny Grocer ABQ
- Paper flower making, papel picado making, facepainting ($), pumpkin painting ($) and ojos de dios
- 12pm-5pm Old Town Car Club & Drifters Car Show | North Plaza Street
- 12pm-1pm Mariachi Music by AHS Mariachi San Jose | Christmas Shop Balcony
- 1pm-6pm Sacred Heart Silversmithing Workshop ($185pp) | Luna and Luz
- 3pm-4pm Ballet Folklorico del Norte | Old Town Plaza
- 3pm-4pm Offeratory Herbs for your Ofrenda ($15pp) | Old Town Herbal
- Create a small herbal offering blend for your altar ($15pp)
- 3pm-4:15pm Dead-icated Tours ($30pp) | #ABQTours
- 4pm-5pm Mass | San Felipe de Neri Church
- 4pm-7pm Toasted S’mores Food Truck | Christmas Shop West Patio
- 4pm-8pm Traditional Catrina in custom hand-sewn Albuquerque dress, roaming Old Town.
- 5:30pm-8:30pm Day of the Dead Bike Tour ($95pp) | Routes Bicycle Tours & Rentals
- 5:30pm-6pm Catrina Procession | San Felipe de Neri Church Parking Lot (Catrina Procession Meet Up)
- We invite everyone (adults & children, boys and girls) in celebratory dress & face paint (mandatory) to come and participate in the Catrina Procession!
- This will be a walking procession through Old Town, approximately .5 miles.
- Meet at the San Felipe de Neri Church Parking Lot 5pm
- See Map of Catrina Procession to see where the best viewing areas are.
- 6pm-8:45pm 22nd Annual Santisima/Poco a Poco Event | Poco a Poco Patio
- Catrina costume content, mariachi music, ofrenda building, folklórico, and so much more!
- 6pm-7:15pm Dead-icated Tours ($30pp) | #ABQTours
Sunday – November 2nd, 2025
Dia de los Muertos (All Souls’ Day / Day of the Dead)
All events are free unless noted by a ($) and take place in Old Town Albuquerque. Also, you don’t want to miss the Daily Features.
All Day – Old Town Plaza Turns into Plaza de los Recuerdos, where the plaza will be covered in ofrendas from the local Albuquerque community. (Register here to bring an ofrenda to display on Old Town Plaza).
- 7am-8am Mass | San Felipe de Neri Church
- 9am-10am Mass | San Felipe de Neri Church
- 10am-5pm All Souls Market | Old Town Herbal
- Market vendors, djs, music, facepainting, and tarot readers
- 11am-8pm Chalk Drawing on the Patio | Old Town Kokopelli Cafe
- 11am-12:15pm Dead-icated Tours ($30pp) | #ABQTours
- 11am-12pm Mass | San Felipe de Neri Church
- 12pm-12:30pm The Dance of los Matachines | North Plaza Street
- 12:30pm-12:45pm Father Michael of San Felipe de Neri Blessing of the community ofrendas | Plaza de los Recuerdos (Old Town Plaza Ofrendas)
- 12pm-2:30pm Marigold Magic: A Las Ofrendas Series ($45pp) | Luna and Luz
- 12pm-4pm Crafts on the Patio | Tiny Grocer ABQ
- Paper flower making, papel picado making, facepainting ($), pumpkin painting ($) and ojos de dios
- 12pm-5pm Facepainting by Fantasy Facepaint ($) | Back Alley Brujas
- 2pm-4pm Plaza don Luis Event | Plaza Don Luis
- Mariachi Los Tigres Blancos & Mariachi Los Cabellos Del Deste; Community Ofrenda by Augustine Romero; Flowers + Decor by Plaza Don Luis; Hot Chocolate + Pan de Muerto by Flying Roadrunner Bakery; Celebratory Dress Encouraged — Prizes Available for Best Dressed (Generously Gifted by PDL merchants, Oaxacan Zapotec House + Happy Hiker)
- 3pm-4:15pm Dead-icated Tours ($30pp) | #ABQTours
- 5:30pm-8:30pm Day of the Dead Bike Tour ($95pp) | Routes Bicycle Tours & Rentals
- 5pm-11pm Evening of Remembrance: Plaza de los Recuerdos | Plaza de los Recuerdos (Old Town Plaza Ofrendas)
- 5:30-5:45 Curandero Blessing of Ofrendas by Dr. Mario Del Angel-Guevara
- 5:45-6:00 Folklorico Flashmob “La Bruja” by Asociación Nacional de Grupos Folklóricos
- 6:00-6:30 Candlelight Walk: Light a candle in memory of a loved one and walk as one community to the ofrendas on Plaza de los Recuerdos
- 7:00pm onward: The evening is a celebration of memory, a time to share stories, laughter, and love among the ofrendas. Stay, visit, and let the spirit of Plaza de los Recuerdos and Día de los Muertos remind us that those we love never truly leave us. La Muerte No Existe: “La muerte no existe, la gente sólo muere cuando la olvidan; si puedes recordarme, siempre estaré contigo.” Death doesn’t exist. People only die when they are forgotten; if you remember me, I will always be with you.
- 6pm-7:15pm Dead-icated Tours ($30pp) | #ABQTours
Ofrenda (Altar) Map
Ofrenda (Altar) Map
Ofrenda (Altar) Map
Ofrenda (Altar) Map
Ofrenda (Altar) Map
Ofrenda Map of Old Town Albuquerque
View all of the ofrendas (altars) around Old Town ABQ. All delightfully decorated. Make sure to see the community ofrenda at the center of Old Town at the Old Town Plaza Gazebo where students from San Felipe de Neri School and Escuela del Sol Montessori will be building an ofrenda to remember loved ones.
Featured Ofrenda:
- Community Ofrenda – Old Town Plaza Gazebo: Created by the students, faculty and families of San Felipe de Neri Catholic School and Escuela del Sol Montessori
Outdoor Ofrendas:
- Back Alley Brujas
- Blue Moon Marketplace
- Christmas Shop / Salsa Saint / Whimsy – Pet Themed Ofrenda
- Gobble This
- Kyras Arts Imports
- Plaza don Luis – Artist Community Ofrenda by Augustine Romero
- Public Lands Discovery Center
- Routes Bicycle Tours & Rentals
- House of Salem: Salem Tea House
- San Felipe Snow Cone
- Santa Cecilia
- The Sagrada
Indoor Ofrenda:
-
- AbqTours
- Blackstone
- Blue Portal
- Enchanted Wik
- Flying Roadrunner Bakery
- HOSTCraft
- Lapis Room: Dichos: A Catrina Ofrenda by Luis Contreras
- Luna & Luz
- NM Wine Studio by ¡Viva Vino!
- Old Barrel Tea Co
- Old Town Herbal
- Old Town Kokopelli Cafe
- Old Town Vintage
- PurLife
- Puzzled
- Rubber Tomahawk ROCS (in their interior courtyard)
- Santisima
- Shaggy & Slicks
- Tiny Grocer ABQ
Dia de los Muertos (Day of the Dead)
Dia de los Muertos (Day of the Dead)
Dia de los Muertos (Day of the Dead)
Dia de los Muertos (Day of the Dead)
Dia de los Muertos (Day of the Dead)
Featured Vendors
Featured Vendors
Featured Vendors
Featured Vendors
Featured Vendors
Food & Drink Vendors
Featured vendors throughout Old Town featuring Dia de los Muertos (Day of the Dead) themed foods.
- Flying Roadrunner: Pan de Muerto (available all week on days they are open)
- Gobble This: Special Dia de los Muertos menu
- La Choco: Handmade sugar skulls
- NM Wine Studio by ¡Viva Vino!: Sangria and special Day of the Dead wine selection
- Old Town Kokopelli Cafe: Marigold gelato
- San Felipe Snow Cone: Pan de Muerto, Mexican Hot Chocolate, Champurrado, & Elote on 10/25, 10/26, 11/1, & 11/2
Retail Vendors
Featured vendors throughout Old Town featuring Dia de los Muertos (Day of the Dead) themed gifts, art, exhibitions, merchandise and more!
- Blue Moon Marketplace: Specific merchandise for Dia de los Muertos: candles, jewelry, decor, and more
- Blue Portal: Dia de los Muertos themed items from 20 different artists
- Bugzbys ToyShop: Kids activities & special merchandise
- Enchanted Wik: Special skull candle jars
- HOSTCraft: Copal scented candles with special labels.
- Kyras Arts & Imports: Special Dia de los Muertos themed merchandise
- LoveWeld: Creative chains and charms to make a unique piece of jewelry
- Lapis Room: traditional Catrinas for sale by local sculptor Luis Contreras.
- Old Barrel Tea Company: Teas associated with Dia de los Muertos
- Puzzled: Dia de los Muertos Jigsaw Puzzle, Playing Cards, Puzzle Boxes
- Routes Bicycle Tours & Rentals: Bike Accessories for Dia de los Muertos
- Rubber Tomahawk ROCSart: Skull jewelry bracelets, rings and pendants made of silver or bronze and sugar skull themed tea towels.
- House of Salem: Salem Tea House: Sugar skull and Papel Picado jewelry
- The Christmas Shop: Day of the Dead Ornaments
- Whimsy Tea & Gifts: Dia de los Muertos themed tea and gifts
About Dia de los Muertos
About Dia de los Muertos
About Dia de los Muertos
About Dia de los Muertos
About Dia de los Muertos
About Dia de los Muertos
Dia de los Muertos, or Day of the Dead, is a vibrant Mexican celebration with roots in ancient Aztec traditions and Spanish customs. Originating over 3,000 years ago, the Aztecs honored the deceased with rituals and offerings. In Medieval Europe, Spain had its own traditions guiding souls back to the living. These practices fused in Mexico, leading to a festival with altars and offerings inviting the departed to visit.
While the celebration aligns with All Saints and All Souls Day from the Catholic calendar, it’s now recognized worldwide, each region adding its unique touch.
Key elements include altars filled with favorite foods, photos, flowers, and other offerings to welcome the spirits. Marigolds, particularly their orange and yellow petals, are essential as they’re believed to warm and guide souls. The scent of marigolds and copal incense further paves a sensory path for the departed. UNESCO celebrated this rich tradition in 2008 by naming it an INTANGIBLE CULTURAL HERITAGE OF HUMANITY.
The iconic calaveras (skulls), especially the satirical designs by Jose Guadalupe Posada in the early 1900s, symbolize both death and celebration. The ofrenda, a temporary altar, showcases the four elements: water for drinking, papel picado banners for wind, food for earth, and candles, representing fire, to guide the spirits.
New Mexico proudly embraces a deep-rooted cultural blend of Spanish, Mexican, and Native histories. This unique fusion is evident in its Dia de Los Muertos celebrations, which integrate the Catholic observances of All Souls Day and All Saints Day. Annual parades, the Matachines dance, nightly Mass, and traditional Dia de los Muertos festivities all showcase New Mexico as a vibrant cultural amalgamation.
This is why we celebrate Dia de los Muertos (the day of the dead) in Old Town Albuquerque. Old Town Albuquerque has long been the community and cultural heart of the City and of the Southwest. We invite you to join in our celebration and remembrance of life.











