Thank you to the Albuquerque community for such a wonderful response to the
Inaugural Dia de los Muertos Celebration in Old Town!
Tens of thousands of people visited Old Town during the week, where decorations adorned the buildings, with over 30+ free events, 25+ ofrendas, one stunning community ofrenda, and countless lives remembered.
See the Post Event Film below
Schedule of Events
Schedule of Events
Schedule of Events
Schedule of Events
Schedule of Events
Daily Features
The following features will be available throughout Old Town during the entire duration of the event.
- Marigold Mile! See thousands upon thousands of marigolds line the beams, vigas, lights, adobe, and historic structures throughout Old Town.
- Ofrenda Tour: See 24+ ofrendas (altars) scattered throughout all of Old Town with unique themes, decorations, and more. Wander the hidden patios and portals of Old Town and find another ofrenda hidden around the next corner.
- Community Ofrenda: A large ornately decorated community ofrenda in the middle of the gazebo in Old Town. This ofrenda is decorated by community members and students of San Felipe de Neri Catholic School and Escuela del Sol Montessori.
- Old Town Decorations: Wander the streets of Old Town and see papel picado, marigolds, fall colors, and more adorning the charming adobe buildings in throughout Old Town.
Saturday – October 28th, 2023
Family Day
All events take place in Old Town Albuquerque. Also, you don’t want to miss the Daily Features.
- 10am-3pm 79s Truck Club | North Plaza
- 10am-6pm Fall Music Fest – A Tribute to the Life & Music of Bob Gusch | Plaza Don Luis
- 10am-noon Qué Onda
- noon-2pm Spanish Broom
- 2pm-4pm Bomba
- 4-6pm Flambeaux
- 11am-1pm Secret 7 Acoustic Duo live music | Poco a Poco Patio
- 11am-2pm Little Moon Photo Booth | Luna & Luz
- 11am-3pm Chamoy Bar (Aquas Frescas DDLM Themed Cantaritos) | Christmas Shop west patio
- 11am-6pm Facepainting by SweetLeaf Creationz | Christmas Shop west patio
- 11am-5pm Family Game Day: Day of the Dead Lotería | Old Town Hobbies & Games
- 11am-5pm Paleta Bar Pop-up | Luna & Luz
- 11am-6pm Live music | Tiny Grocer ABQ
- 12pm-4pm Kids DDLM Coloring Activity with Doodleshop | New Nuevo back patio
- 3pm-4pm Free Sugar Skull Painting | D.E.E.H’s Candles Patio
- 4pm-5pm Mass | San Felipe de Neri Church
- 5:30pm-8pm Day of the Dead Bike Tour | Routes Bicycle Tours & Rentals (walkins welcome)
- 5pm-8pm Gitono Euro-Native music | D.E.E.H’s Candle’s Patio
- 6pm-8pm Coco the Movie | San Felipe de Neri Courtyard
- *Bring your own chair*
Sunday – October 29th, 2023
“Day of the Tread”
All events take place in Old Town Albuquerque. Also, you don’t want to miss the Daily Features.
- 10:00-Noon Day of the Tread 4k walk through Old Town
- 9am-1pm Live music | Tiny Grocer ABQ
- 11am-3pm Chamoy Bar (Aquas Frescas DDLM Themed Cantaritos) | D.E.E.H’s Candles Patio
- 12pm-2pm Low-rider Bike Parade | Blue Moon Marketplace
- 5:30pm-8pm Day of the Dead Bike Tour | Routes Bicycle Tours & Rentals (walkins welcome)
Monday – October 30th, 2023
All events take place in Old Town Albuquerque. Also, you don’t want to miss the Daily Features.
- 12pm-4pm Paper flower/picado making, face painting, tarot reading | Tiny Grocer ABQ
Tuesday – October 31st, 2023
All Hallows’ Eve
All events take place in Old Town Albuquerque. Also, you don’t want to miss the Daily Features.
- 12pm-4pm Paper flower/picado making, face painting, tarot reading | Tiny Grocer ABQ
- 1pm – 6pm Pop-up Florist | Luna and Luz
Wednesday – November 1st, 2023
All Saints Day
All events take place in Old Town Albuquerque. Also, you don’t want to miss the Daily Features.
- 11am-6pm Lunch on the Decorated Patio | Tiny Grocer ABQ
- 12-4pm on the Tiny Grocer ABQ patio:
-paper flower / picado making
-face painting
-tarot readers
- 12-4pm on the Tiny Grocer ABQ patio:
- 6pm-7pm Mass | San Felipe de Neri Church
Thursday – November 2nd, 2023
All Souls Day
All events take place in Old Town Albuquerque. Also, you don’t want to miss the Daily Features.
- 11am-6pm Lunch on the Decorated Patio | Tiny Grocer ABQ
- Noon to 2pm Dia de los Muertos Workshop | Tiny Grocer ABQ
- Noon-1pm Incense Making – $25
- 1:15pm-2pm Taper Candle Making – $10
- 4pm-6pm Dia de los Muertos Celebration | Plaza Don Luis
- Contemporary Mariachi Music by Qué Onda
- Community Ofrenda by Augustine Romero
- Flowers + Decor by The Turquoise Tree Flower Shop
- Hot Chocolate + Pan de Muerto by Flying Roadrunner Bakery
- Celebratory Dress Encouraged w/ Prizes Generously Gifted by Oaxacan Zapotec House + The Turquoise Tree Flower Shop
- 6pm-7pm All Souls Day Mass | San Felipe de Neri
- 7pm-8pm Matachines Traditional Dance Procession | San Felipe de Neri
Friday – November 3rd, 2023
First Friday ARTScrawl
All events take place in Old Town Albuquerque. Also, you don’t want to miss the Daily Features.
- 1pm-7pm Free DDLM-themed photoshoot | Albuquerque Photographer’s Gallery
- 4pm-7pm Gitono Euro-Native Music | D.E.E.H’S Candles Plaza
- 4pm-8pm Chamoy Bar (Aguas Frescas DDLM Themed Cantaritos) | Poco a Poco Patio
- 4pm-8pm Face Painting | Poco a Poco Patio
- 5pm – 8pm Bob Maus Live Music | Yucca Art Gallery
- 5:30pm-8pm Day of the Dead Bike Tour | Routes Bicycle Tours & Rentals (walkins welcome)
Saturday – November 4th, 2023
All events take place in Old Town Albuquerque. Also, you don’t want to miss the Daily Features.
- 9am-1pm Old Town Lowriders & The Drifters Car Show | North Plaza
- Noon-1pm Odd Fellas Lowrider Bike Club | Old Town Plaza
- 11am-3pm “Build an Ofrenda” Craft | Old Town Plaza hosted by Spruce Park NA
– “Build an Ofrenda” ($10 for materials)
– Face Painting $5
– Ofrenda Showcase: See what others have built and learn more about who they are remembering. - 11am-5pm Paleta Bar Pop-up | Luna & Luz
- 2pm-5pm Chamoy Bar (Aguas Frescas DDLM Themed Cantaritos) | Back Alley Brujas
- 5:30pm-9pm 20th Annual Santisima DDLM Celebration | Poco a Poco Patio and Santisima
- 5:30pm-8pm Day of the Dead Bike Tour | Routes Bicycle Tours & Rentals (walkins welcome)
- 6pm-7pm Book Reading | The Marquis Incognito: The Little Cinder Boy of New Mexico | Back Alley Brujas
Sunday – November 5th, 2023
Dia de los Muertos
Also, you don’t want to miss the Daily Features.
No scheduled events in Old Town
We invite you to drive to the South Valley and join the “Marigold Parade & Celebration” from 12pm-4pm
- 5:30pm-8pm Day of the Dead Bike Tour | Routes Bicycle Tours & Rentals (walkins welcome)
Dia de los Muertos (Day of the Dead)
Dia de los Muertos (Day of the Dead)
Dia de los Muertos (Day of the Dead)
Dia de los Muertos (Day of the Dead)
Dia de los Muertos (Day of the Dead)
Featured Vendors
Featured Vendors
Featured Vendors
Featured Vendors
Featured Vendors
Food & Drink Vendors
Featured vendors throughout Old Town featuring Dia de los Muertos (Day of the Dead) themed foods.
- Blackbird: Mexican Hot Chocolate
- D.E.E.H’s Candles: Street Tacos
- Flying Roadrunner: Pan dulce Nov 1 and Nov 2
- Gobble This: DDLM themed food
- La Choco: sugar skulls
- New Nuevo: DDLM Biscochitos
- Outpost 1706: DDLM themed cocktails
- Old Town Cafe on the Plaza: sugar skulls
- Romero St. Curry & Chai: sugar skull cookies
- Tiny Grocer: sugar skull cookies, incense
Retail Vendors
Featured vendors throughout Old Town featuring Dia de los Muertos (Day of the Dead) themed gifts, art, exhibitions, merchandise and more!
- Blue Moon Marketplace: DDLM themed merchandise; locals 10% off on Wednesday
- ChangeOut Jewelry: DDLM pendants
- Christmas Shop: DDLM themed ornaments
- Desert Bird Mercantile: Free DDLM sticker with $20 purchase
- Lapis Room: special catrina art exhibit, Luis Contreras
- Luna and Luz: DDLM themed merchandise & biscochitos
- Rubber Tomahawk: DDLM themed merchandise
- Routes: DDLM themed merchandise
- Puzzled: sugar skull puzzles and DDLM playing cards
- Treasure House: DDLM books
- Whimsy: DDLM themed gifts, tea
- Wolf Martinez Gallery: special art exhibit
Ofrenda (Altar) Map
Ofrenda (Altar) Map
Ofrenda (Altar) Map
Ofrenda (Altar) Map
Ofrenda (Altar) Map
Ofrenda Map of Old Town Albuquerque
View all of the ofrendas (altars) around Old Town ABQ. All delightfully decorated. Make sure to see the community ofrenda at the center of Old TOwn at the Old Town Plaza Gazebo where students from San Felipe de Neri School and Escuela del Sol Montessori will be building an ofrenda to remember “Mi Familia”.
- Community Ofrenda – Old Town Plaza Gazebo: Created by the students, faculty and families of San Felipe de Neri School and Escuela del Sol Montessori
- Back Alley Brujas
- Blue Moon Marketplace
- Blue Portal
- Christmas Shop & Salsa Saint & Whimsy Pet Themed Ofrenda
- D.E.E.H’s Candles
- Desert Bird Mercantile
- Flying Roadrunner Bakery
- Ghostwolf Gallery
- Gobble This
- Lapis Room
- Luna and Luz
- MEEa Art Museum
- New Nuevo
- Outpost 1706 Brewhouse
- Old Town Hobbies & Games
- Routes Bicycle Tours & Rentals
- Rubber Tomahawk
- Santisima
- Tiny Grocer ABQ
- The Turquoise Tree Flower Shop
- Treasure House Books & Gifts
- Wolf Martinez Gallery
- Yucca Art Gallery
About Dia de los Muertos
About Dia de los Muertos
About Dia de los Muertos
About Dia de los Muertos
About Dia de los Muertos
About Dia de los Muertos
Dia de los Muertos, or Day of the Dead, is a vibrant Mexican celebration with roots in ancient Aztec traditions and Spanish customs. Originating over 3,000 years ago, the Aztecs honored the deceased with rituals and offerings. In Medieval Europe, Spain had its own traditions guiding souls back to the living. These practices fused in Mexico, leading to a festival with altars and offerings inviting the departed to visit.
While the celebration aligns with All Saints and All Souls Day from the Catholic calendar, it’s now recognized worldwide, each region adding its unique touch.
Key elements include altars filled with favorite foods, photos, flowers, and other offerings to welcome the spirits. Marigolds, particularly their orange and yellow petals, are essential as they’re believed to warm and guide souls. The scent of marigolds and copal incense further paves a sensory path for the departed. UNESCO celebrated this rich tradition in 2008 by naming it an INTANGIBLE CULTURAL HERITAGE OF HUMANITY.
The iconic calaveras (skulls), especially the satirical designs by Jose Guadalupe Posada in the early 1900s, symbolize both death and celebration. The ofrenda, a temporary altar, showcases the four elements: water for drinking, papel picado banners for wind, food for earth, and candles, representing fire, to guide the spirits.
New Mexico proudly embraces a deep-rooted cultural blend of Spanish, Mexican, and Native histories. This unique fusion is evident in its Dia de Los Muertos celebrations, which integrate the Catholic observances of All Souls Day and All Saints Day. Annual parades, the Matachines dance, nightly Mass, and traditional Dia de los Muertos festivities all showcase New Mexico as a vibrant cultural amalgamation.
This is why we celebrate Dia de los Muertos (the day of the dead) in Old Town Albuquerque. Old Town Albuquerque has long been the community and cultural heart of the City and of the Southwest. We invite you to join in our celebration and remembrance of life.