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Dia de los Muertos Day of the Dead in Old Town Albuquerque 2024

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Highlights for 2024!

  • “Family Day” will be on BOTH Saturdays! Free showings of “Coco” and “The Book of Life” projected within the adobe walls of the church courtyard.
  • GLOBITOS Candlelight Glow – Model Hot Air Balloon Glow: Watch towering 20ft tall  model hot air balloons fill the street and church courtyard. On Sunday Oct 27th and Friday Nov 1st
  • Catrina Procession [Nov 2nd]: An opportunity to dress in traditional Día de los Muertos Catrina skull attire and parade through the streets of Old Town, showcasing exquisite costumes and designs.
  • The Dance of the Matachines [Nov 2nd] is back again with a much better location for the dance to be seen from.
  • A candlelight procession [Nov 2nd] to remember our loved ones will take place 30 minutes after sundown on November 2nd (all are invited).
  • Paper-mâché sculptures (more to be released soon!)
  • Plaza de los Recuerdos: For ONE NIGHT ONLY (Nov 2nd), Old Town Plaza will turn into Plaza de los Recuerdos, where the Albuquerque community will brings altars and ofrendas and adorn Old Town Plaza. Sign-up to bring an ofrenda.

The Feel: Imagine strolling through Old Town in the week leading up to Día de los Muertos (October 25th, 2024 – November 4th, 2024). Joyful live music drifts from patios as you pass shops and plazas adorned with orange and yellow marigolds. Nicknamed the “Marigold Mile,” over 30,000 marigolds stretch across Old Town, while hidden patios reveal ofrendas honoring loved ones with calaveras and photos.

As night falls, a candlelight procession from San Felipe de Neri Church bathes the streets in a warm glow while Globitos—model hot air balloons—lend their own light, flickering puffs of vibrant color. Along the way, you’re greeted by a larger than life Catrina sculpture and a glowing Tree of Life, standing side by side as tributes to the connection between the living and the departed.

As you take it all in, the rhythmic dance of the Matachinas echoes through the night, their movements telling a story as old as New Mexico itself. Each step is in harmony with the ancient drumbeat, filling the air with a sense of reverence and celebration. This journey through Old Town offers more than just sights—it’s an immersive experience that brings the rich traditions of Día de los Muertos to life.

Schedule of Events

Schedule of Events

Schedule of Events

Schedule of Events

Schedule of Events

Daily Features

The following features will be available throughout Old Town during the entire duration of the event.

  • Marigold Mile! See thousands upon thousands of marigolds line the beams, vigas, lights, adobe, and historic structures throughout Old Town.
  • Papier Mache Sculptures: Master sculpture artists, JOMO (and if you’d like to see more of their work please visit Old Towns very own Doublecat Oddities in the Poco a Poco patio) have created two towering papier mache sculptures, a Catrina and a Tree of Life. Come see them in person on the Old Town plaza.
  • Ofrenda Tour: See 38+ ofrendas (altars) scattered throughout all of Old Town with unique themes, decorations, and more. Wander the hidden patios and portals of Old Town and find another ofrenda hidden around the next corner.
  • Community Ofrenda: A large ornately decorated community ofrenda in the middle of the gazebo in Old Town. This ofrenda is decorated by community members and students of San Felipe de Neri Catholic School and Escuela del Sol Montessori.
  • Old Town Decorations: Wander the streets of Old Town and see papel picado, marigolds, fall colors, and more adorning the charming adobe buildings in throughout Old Town.

Saturday – October 26th, 2024
Family Day

All events take place in Old Town Albuquerque. Also, you don’t want to miss the Daily Features.

Sunday – October 27th, 2024
“Day of the Tread” & Old Town Car Show Day

All events take place in Old Town Albuquerque. Also, you don’t want to miss the Daily Features.

  • 8am-Noon Day of the Tread 4k walk through Old Town
  • 9am-1pm Old Car Club Car Show | North Plaza
  • 11pm-5pm Marigold Flower Farm Stall by Vida Verde Farms | Back Alley Brujas
  • 11am-6pm Facepainting by SweetLeaf Creationz & Local Locas Face Painting | San Felipe Portico
  • Noon-4pm Paper Flower & Papel Picado Making on the Patio (Free) | Tiny Grocer & Old Town Herbal
    • Pumpkin Painting (paint & brushes provided by Tiny Grocer, buy the pumpkin of your choice to use as the canvas)
  • 3pm-5pm Toasted (S’mores food truck) | Plaza don Luis
  • 3pm-5pm GLOBITOS! Model Hot Air Balloons | San Felipe de Neri Church Courtyard & North Plaza
  • 5:30pm-8:30pm Day of the Dead Bike Tour | Routes Bicycle Tours & Rentals (walk-ins welcome)
  • 6:30pm-8:30pm Ofrenda Educational Workshop with Andres Cadena | Luna and Luz

Monday – October 28th, 2024

All events take place in Old Town Albuquerque. Also, you don’t want to miss the Daily Features.

  • Noon-1pm Plant identification and Herbalist guided walk-about Old Town (free) | Tiny Grocer & Old Town Herbal
  • Noon-4pm Paper Flower & Papel Picado Making on the Patio (Free) | Tiny Grocer & Old Town Herbal
    • Pumpkin Painting (paint & brushes provided by Tiny Grocer, buy the pumpkin of your choice to use as the canvas)
  • 5pm-6pm La Rondalla de Albuquerque Live Music (traditional New Mexican and Latin Music) | Old Town Gazebo

Tuesday – October 29th, 2024

All events take place in Old Town Albuquerque. Also, you don’t want to miss the Daily Features.

Wednesday – October 30th, 2024

All events take place in Old Town Albuquerque. Also, you don’t want to miss the Daily Features.

Thursday – October 31st, 2024
All Hallows’ Eve

All events take place in Old Town Albuquerque. Also, you don’t want to miss the Daily Features.

Friday – November 1st, 2024
All Saints’ Day

All events take place in Old Town Albuquerque. Also, you don’t want to miss the Daily Features.

  • 11am, 1pm, 3pm, 5pm, 7pm Dead-icated Dia de los Muertos Tour | ABQ Tours
  • 11am-6pm SweetLeaf Creationz & Local Locas Face Painting | Tiny Grocer & Old Town Herbal
  • 11am-6pm Fantasy Facepainting | Christmas Shop West Patio
  • Noon-4pm Paper Flower & Papel Picado Making on the Patio (Free) | Tiny Grocer & Old Town Herbal
    • Pumpkin Painting (paint & brushes provided by Tiny Grocer, buy the pumpkin of your choice to use as the canvas)
  • 3pm-7pm Papi Churro & Chamoy Bar| Poco a Poco Patio
  • 2pm-6pm Marigold Flower Farm Stall by Vida Verde Farms | Church Street
  • 4pm-5pm Papel Picado Workshop with Josie Mohr | San Felipe Portico
  • 5pm-8pm Plaza don Luis Dia de los Muertos Event:
    • Mariachi, hot chocolate and pan de Muerto by Flying Roadrunner bakery, community ofrenda and celebratory dress encouraged, and prizes gifted by Plaza Don Luis merchants | Plaza Don Luis
  • 5pm-8pm Mi Nuevo Mexico, a Catrina Ofrenda by Luis Contreras | Lapis Room
  • 5pm-8pm GLOBITOS Candlelight Glow – Model Hot Air Balloon Glow | San Felipe de Neri Church Courtyard & North Plaza
  • 5pm-8pm Muerte y Vida Opening Reception | Teko Gallery
  • 5pm-8pm Featured Artist Ofrenda, Aaron Bass | Ghostwolf Gallery
  • 5:30pm-8:30pm Day of the Dead Bike Tour | Routes Bicycle Tours & Rentals (walk-ins welcome)
  • 6pm-8pm Toasted (S’mores food truck) | Church Street
  • 6:15-8:15: “Book of Life” Movie Night | San Felipe de Neri Church Courtyard

Saturday – November 2nd, 2024
Dia de los Muertos (All Souls’ Day / Day of the Dead)

All events take place in Old Town Albuquerque. Also, you don’t want to miss the Daily Features.

All Day – Old Town Plaza Turns into Plaza de los Recuerdos, where the plaza will be covered in ofrendas from the local Albuquerque community. (Register here to bring an ofrenda to display on Old Town Plaza).

  • 10am-11am All Souls Day Mass | San Felipe de Neri Church
  • 10am-6pm Fantasy Facepainting | San Felipe Portal
  • 11am-Noon Matachines Traditional Dance Procession | San Felipe de Neri Church & North Plaza
  • 11am-1pm Sugar Skull Decorating | La Choco Salty & Sweet
  • 11am, 1pm, 3pm, 5pm, 7pm Dead-icated Dia de los Muertos Tour | ABQ Tours
  • 11pm-6pm SweetLeaf Creationz & Local Locas Face Painting | Church Street
  • Noon-4pm Skull Painting | Santa Cecilia
  • Noon-4pm Paper Flower & Papel Picado Making on the Patio (Free) | Tiny Grocer & Old Town Herbal
    • Pumpkin Painting (paint & brushes provided by Tiny Grocer, buy the pumpkin of your choice to use as the canvas)
  • 1pm-6pm Old Town Pokemon Go Table [Face painting 4pm-6pm] | Christmas Shop West Patio
  • 3pm-7pm Chamoy Bar | San Felipe Portal
  • 3:30pm-4pm Ehecatl Aztec Dancers Presentation | North Plaza Street
  • 4pm-5pm Regular Mass | San Felipe de Neri Church
  • 5pm-6pm Selfies with the Majestic Xoloitzcuintli aka Mexican Hairless Dogs | Luna and Luz
  • 5pm-5:30pm Ehecatl Aztec Dancers Presentation | North Plaza Street
  • 5:30pm-8:30pm Day of the Dead Bike Tour | Routes Bicycle Tours & Rentals (walk-ins welcome)
  • 5:30pm-5:45pm Catrina Procession | See Map of Procession
    • We invite everyone (adults & children, boys and girls) in celebratory dress & face paint (mandatory) to come and participate in the Catrina Procession!
    • This will be a walking procession through Old Town, approximately .5 miles.
    • Meet at the San Felipe de Neri Church Parking Lot
  • 5:45pm-9pm Santisima Dia de los Muertos Event | Poco a Poco Patio
  • 9pm Candlelight Procession | See Map of Candlelight Procession
    • All are invited.
    • Light a candle in memory of a loved one and walk as one community to the ofrendas on Plaza de los Recuerdos (Old Town Plaza)

Sunday – November 3rd, 2024
Muertos y Marigolds Parade

Also, you don’t want to miss the Daily Features.

No scheduled events in Old Town
We invite you to drive to the South Valley and join the “Marigold Parade & Celebration” from 12pm-4pm

Ofrenda (Altar) Map

Ofrenda (Altar) Map

Ofrenda (Altar) Map

Ofrenda (Altar) Map

Ofrenda (Altar) Map

Ofrenda Map of Old Town Albuquerque

View all of the ofrendas (altars) around Old Town ABQ. All delightfully decorated. Make sure to see the community ofrenda at the center of Old Town at the Old Town Plaza Gazebo where students from San Felipe de Neri School and Escuela del Sol Montessori will be building an ofrenda to remember loved ones.

Dis de Muertos ofrenda Map

Dia de los Muertos (Day of the Dead)

Featured Artist

We are so proud to reveal our featured artist Manuel Salas and his piece created specifically for Dia de los Muertos in Old Town Albuquerque 2024….
Introducing “Rita y su Alebrije” by Manuel Salas

You can take piece of this artwork home in two ways:

Collectible Tote Bag:

Own the 2024 Collectible Art with artwork by Featured Artist Manuel Salas, “Rita y su Alebrije”:
You can purchase this tote bag for $15 anywhere an ofrenda is built in Old Town. While supplies last.

Own the Original Artwork:

We will be raffling off the original artwork, only $20 donation per ticket. Learn more and buy a raffle ticket.

Supporting Local Art Programs: 100% of the proceeds of the raffle go to the art programs at two local schools, Escuela del Sol & San Felipe de Neri Catholic School, whose students created the beautiful Ofrenda displayed in the Old Town Gazebo.

Buy a Raffle Ticket
Rita-Watermark

Watermark over image to protect the original artwork.

Featured Vendors

Food & Drink Vendors

Featured vendors throughout Old Town featuring Dia de los Muertos (Day of the Dead) themed foods.

  • Flying Roadrunner: Pan de Muerto (available all week on days they are open)
  • La Choco: Handmade sugar skulls
  • Kokopelli: Marigold gelato
  • The Candy Lady: Sugar skulls and chocolate skulls
  • The Taproom at Old Town: DDLM cocktail and food items
  • Viva Vino: Sangria with NM wine

Retail Vendors

Featured vendors throughout Old Town featuring Dia de los Muertos (Day of the Dead) themed gifts, art, exhibitions, merchandise and more!

  • A Piece of New Mexico: Candles, sugar skulls, jewelry and more
  • Blue Moon Marketplace: Candles, jewelry, folkart, ornaments, books
  • Blue Portal: Earrings and ornaments
  • Luna & Luz: Dia de Los Muertos specific merchandise from Mexico (All Mexican sourced Paper papel picado, punched tin decorations, papier mache skeletons, giant one of a kind papier mache Day of the Dead Skull. )
  • Lillie’s Handmade Soaps: Day of the Dead Soap
  • Lavender Road Handcrafted Luxury: potted marigolds
  • Lapis Room: traditional Catrinas for sale by local sculptor Luis Contreras.
  • Kyras Imports: We have Catrinas, Catrines, Skulls, Plastic Flags and Papel Picado
  • Old Town Hobbies and Games: DDLM Loteria
  • Rubber Tomahawk ROCS: DDLM jewelry
  • Puzzled: Sugar Skull Brainteaser puzzle, La Catrina Puzzle Box, Dia de Los Muertos and Sugar Skull wooden jigsaw puzzles, Day of the Dead Playing Cards
  • Routes Bicycle Tours & Rentals: Special 2024 DDLM t-shirts

About Dia de los Muertos

About Dia de los Muertos

About Dia de los Muertos

About Dia de los Muertos

About Dia de los Muertos

About Dia de los Muertos

Dia de los Muertos, or Day of the Dead, is a vibrant Mexican celebration with roots in ancient Aztec traditions and Spanish customs. Originating over 3,000 years ago, the Aztecs honored the deceased with rituals and offerings. In Medieval Europe, Spain had its own traditions guiding souls back to the living. These practices fused in Mexico, leading to a festival with altars and offerings inviting the departed to visit.

While the celebration aligns with All Saints and All Souls Day from the Catholic calendar, it’s now recognized worldwide, each region adding its unique touch.

Key elements include altars filled with favorite foods, photos, flowers, and other offerings to welcome the spirits. Marigolds, particularly their orange and yellow petals, are essential as they’re believed to warm and guide souls. The scent of marigolds and copal incense further paves a sensory path for the departed. UNESCO celebrated this rich tradition in 2008 by naming it an INTANGIBLE CULTURAL HERITAGE OF HUMANITY.

The iconic calaveras (skulls), especially the satirical designs by Jose Guadalupe Posada in the early 1900s, symbolize both death and celebration. The ofrenda, a temporary altar, showcases the four elements: water for drinking, papel picado banners for wind, food for earth, and candles, representing fire, to guide the spirits.

New Mexico proudly embraces a deep-rooted cultural blend of Spanish, Mexican, and Native histories. This unique fusion is evident in its Dia de Los Muertos celebrations, which integrate the Catholic observances of All Souls Day and All Saints Day. Annual parades, the Matachines dance, nightly Mass, and traditional Dia de los Muertos festivities all showcase New Mexico as a vibrant cultural amalgamation.

This is why we celebrate Dia de los Muertos (the day of the dead) in Old Town Albuquerque. Old Town Albuquerque has long been the community and cultural heart of the City and of the Southwest. We invite you to join in our celebration and remembrance of life.