The Old Town Portal

The one-stop for everyone who lives, works, or owns in Old Town.

Join the Old Town Portal

The single place to manage your entire relationship with Old Town — whether you're a resident, merchant, or property owner.
Join the Portal →
portal.albuquerqueoldtown.com — manage your listing, subscriptions, and more
The Old Town Portal

One place for everything Old Town.

The Old Town Portal is how you contribute to neighborhood security, get your storefront on the website and printed map, post your events, and stay up to date on what's happening in Old Town. If you live, work, or own in Old Town — this is where you manage all of it.

Join the Portal →

What you can do on the Portal

Create your own website listing on albuquerqueoldtown.com

Listed under Shopping, Eat & Drink, Where to Stay, Things to Do, or Tours. Upload photos, hours, contact info. Edit anytime.

Free
Merchants

Submit your events to the community calendar

Each event gets a permanent URL and Google search presence. Recurring events supported.

Free
MerchantsResidents

Add team members who can edit your storefront

Each team member gets their own magic link login. No shared passwords.

Free
Merchants

Claim your parcels, addresses, and tenants

See every property you own. Auto-claimed from county records — you verify and manage.

Free
Owners

Track which tenants participate in security

See who subscribes and who doesn't. Have the conversation about neighborhood-wide coverage.

Free
Owners

Sign up for the community newsletter

Security updates, events, neighborhood news. No account required — just your email.

Free
ResidentsMerchantsOwners

Vote in HOTA governance

Free membership with voting rights. Board seats split equally between merchants, owners, and residents.

Free
ResidentsMerchantsOwners

Add your storefront to the printed Old Town map

40,000+ copies at hotels, museums, and visitor centers. Text listing and numbered pin. Graphic ads from $175/yr.

From $75/yr
Merchants

Subscribe to Old Town's on-call security program

Neighbor-funded, 24/7. A trained officer available for your calls. Coverage across all of Old Town. Manage from your dashboard.

$25/mo
ResidentsMerchantsOwners
Your Website Listing

Showcase your storefront to 160,000 visitors a year

Your own page on albuquerqueoldtown.com. Add a photo, pick your categories, and you're live. Free for every Old Town storefront.

What you fill in
Photo
Upload your storefront photo
Business name
Your Storefront Name
Description
Tell visitors what makes your shop special…
Categories
Shopping Art Tours
Tags
your specialties, products, vibes…

Your Storefront Name

123 Plaza St NW · Old Town Albuquerque
Your description here — tell visitors what makes your shop, restaurant, gallery, or tour worth the visit.
Shopping Art Tours
Pinned on the interactive map · indexed by Google · edit anytime
albuquerqueoldtown.com by the numbers
160K unique visitors in 2025 And growing every year
174K organic Google sessions People searching for Old Town find you here
2:21 avg. time on site Visitors stick around and explore

Every listing is free

Because you're part of Old Town. No cost, no catch.

Join the Portal →

Upgrade to a Featured Listing

Top placement on your category page. Your storefront is the first thing visitors see.

Neighborhood Safety

Old Town’s neighbor-funded, on-call, 24/7 security program

A trained officer patrolling Old Town, available to respond to your calls. Coverage is neighborhood-wide — everyone benefits.
$25 /month

All new subscribers — merchants, property owners, and residents.

Subscribe to Security → How it works, pricing tiers & FAQ →
Property owners with multiple tenants: fair share is calculated by tenant count and displayed as a suggestion. Legacy tiers ($25–$125/mo) honored for existing subscribers.

Shared infrastructure

HOTA collects funds as agent — held separately, not association income. Every dollar goes directly to funding patrol hours.

Expected, not enforced

Participation is voluntary. The more who contribute, the safer everyone is. Social expectation, not obligation.

Self-service in the portal

Subscribe, cancel, reactivate, update your payment method — all from your dashboard. No forms, no phone calls.

The Printed Map

Get your storefront on the map — literally

11″×17″ french-fold tourist map distributed at hotels, museums, and visitor centers across the city.

40,000–60,000 maps distributed across most Old Town shops

What you get on the map

Text listing — included
Mesa Rosa Gallery 206 San Felipe St NW
Fine art, jewelry & Pueblo pottery
Open daily 10–5 · (505) 555-0142
Graphic ad — add-on
Your ad here
Starts at $175/yr

Your text listing

4-line text listing + numbered pin. Live preview in your portal dashboard — character counts, line breaks.

$75 /year

Add a graphic ad

Logo, photo, or promotion on fold panels. PNG, JPEG, PDF, AI. Slots limited — some sell out.

From $175 /year

Choose your plan

Basic

Text listing
$75 /yr
No graphic ad
Popular

Standard

Text listing
+ 1-space ad
$175 /yr
2.04″ × 1.75″
Limited

Premium

Text listing
+ 2-space ad
$275 /yr
4.16″ × 1.75″
Limited

Pro

Text listing
+ 4-space ad
$475 /yr
4.16″ × 3.57″
Limited
Get on the Map →

Be part of how Old Town runs

HOTA membership is free and open to anyone who lives, works, or owns in Old Town. Members vote on the Board of Directors, shape neighborhood policy, and have a say in how security funds, events, and shared infrastructure are managed.

Board seats are split equally between merchants, property owners, and residents — no one group controls the table.

You can opt in when you join the portal. No dues, no catch — just your voice in the neighborhood.

Join the Portal →

Stay in the loop

Community updates, events, security news, and neighborhood happenings — straight to your inbox.